Meet Aquapool Spas

In 2002, my husband and I were newly married and had just purchased our first home south of Copenhagen. Our first son was only six months old at the time. Throughout my life, I have always enjoyed sales and marketing, I developed my skills by helping my father with his real estate business after school when I was just thirteen years old. I later studied Export and languages, and my career began in sales when I started working for a Biotech company.

My husband, Claus, finished his degree in economics and worked for a large mobile phone company. We both come from families of hard-working entrepreneurs. However, one summer night in 2002, we looked at each other and realized that living in Denmark was not our destiny. Instead, we wanted to explore life in Southern Spain, where my father had relocated a few years earlier. So, we made the decision to move to Spain.

After settling in Spain and dedicating ourselves to learning Spanish, my father and his wife were building a new house that included a hot tub in the swimming pool area. However, finding the right hot tub was more challenging than expected. They searched everywhere on the Costa del Sol for a high-quality hot tub, but couldn’t find what they were looking for. Eventually, my father discovered HotSpring Spas online and learned that they didn’t have a local dealer. He contacted HotSpring Spas in the US and made an appointment to see their hot tubs at a Pool & Spa fair in Barcelona, 1,000 km away. He invited me to join him at the show.

When I saw the hot tubs and their quality, I thought to myself, “I would love to sell a product that helps people take care of their health.” There was an opportunity to become the local dealer on the Costa del Sol, and I called Claus to share my excitement. I said, “Now I know what we will do for a living: we will start a hot tub business.”

In the process of testing the interest in the market, we converted our garden into a space for showing the hot tubs and put four models on display. We sold five Spas in the first month.

Six months later, we opened a state-of-the-art 500m² showroom in San Pedro de Alcántara, Marbella, with space for displaying more than 30 hot tubs and a private area for test soaks. It has been our flagship showroom ever since…and we love the atmosphere and the buzz!

From there it went quite fast, in 2006 we opened a second showroom in Mijas and in 2007 we opened our third showroom in Algarrobo Costa (east of Málaga).

Unfortunately, the 2009 recession hit everybody hard and it was necessary to make cost savings. Fortunately, we were able to hang in there, as we were the only Spa dealer on the Costa del Sol, since all competitors had gone out of business. We recovered stronger and opened again a showroom in Fuengirola in 2015.

The first 10 years were mainly focused on getting the hot tubs on the wish list for many local home owners. We worked hard at getting Aquapool Spas known as the best hot tub dealer on the coast, and I guess this was accomplished when people started asking for an “Aquapool” rather than a hot tub!

We threw a big party when we reached our 10 year mile stone. Many clients, friends and collaborators participated in the celebrations.

When the opportunity to open a showroom on a top-location in Fuengirola arrived, we didn’t have to think twice. We opened the showroom on the 1st of September 2015 and the first month proved that this was a great decision, so many local people came to buy their long-awaited hot tub, it was a great start of another success for us.

Ever since we acquired the Fuengirola showroom in 2015 we dreamt about transforming it into a new modern, state-of-the-art showroom. Our showroom in San Pedro (and the decoration) also needed to be freshened-up, so we decided that this year would be the perfect time to improve the standard of both locations.

We want our showrooms to reflect our company’s high standards and values whilst offering the best conditions to display our Spa brands. This is exactly what we achieved, in September 2022 both showrooms underwent a big transformation.

Another milestone for our company was when were notified that we had been selected to receive the international award for “2021 Outstanding Service Department”, which is exclusively granted to only one International HotSpring Spas dealer each year. One of the reasons highlighted for Aquapool Spas winning this award, was our way of handling the challenging service work throughout the pandemic.

After several years of growth and lots of hard work, we wanted to treat our staff by inviting them to participate in the HotSpring conference in January 2023 in San Diego. This way they would be able to see the factories and to meet fellow dealers. It was a great experience for us all – and the absolute highlight of the visit was receiving the prestigious dealer award for “Best Marketing & Promotions 2022”.

Twenty years have passed since we inaugurated our first showroom in Marbella, and in 2024, we celebrate this milestone. Over these two decades, we’ve witnessed significant advancements in technology and welcomed numerous new models and brands into our inventory. Presently, we proudly showcase hot tubs and mini pools from seven distinguished brands: Highlife, Limelight, Hot Spot, FreeFlow, Endless Pools, Treesse, & Poolins. This diverse range of brands and models ensures that we cater to a wide spectrum of preferences, positioning us as leaders in providing wellness and health solutions through hydrotherapy. 

We have created a team of employees that have become one big family, which allows us to provide the best service to our customers- from your first encounter with our sales team to the installation of your spa thanks to our amazing technicians.

In January 2025, Aquapool Spas travelled to Anaheim, Los Angeles, to attend the Watkins Dealer Conference, bringing together more than 600 industry professionals from around the world. During this special event, we were proud to receive the Watkins Wellness APEX Silver Medal, a recognition of our excellence, commitment and performance as an official dealer. Three valued members of our team joined the trip, making it an unforgettable milestone for Aquapool.

Later in the year, during August and September 2025, we completed a major renovation of our San Pedro showroom, a project that had been carefully planned for many months. With the dream of creating a new and improved customer experience, we designed open office spaces, a dedicated staff and meeting room, a cosy customer corner, and a welcoming reception area — all planned down to the smallest detail.

We chose a modern industrial style, combined with an abundance of green plants and beautiful plant walls, creating a warm and inspiring atmosphere. We are incredibly proud of the outcome.

2025 was a year of achievement, transformation and exciting improvements for the future.

To read stories from our amazing clients – read our reviews on Facebook or Google.