Meet Aquapool Spas

Back in 2002 we were newlyweds, had just bought our first house south of Copenhagen and our 1st son was 6 months old.

I have always worked in sales and marketing and I love to connect with people. Since I was 13, after school, I was helping my dad with his real estate business. I later studied Export and languages, and I started my sales career working for a Biotech company specialising in in-vitro fertilisation products for doctors.

After 6 years I moved on to selling laboratory equipment with responsibility for some of the big Danish companies in the Medical Industry.

My husband Claus finished his degree in economics and worked for a large mobile phone company. We both come from very hard-working entrepreneur families.

One night in the summer of 2002 we looked at each other and we both knew that our destiny was not to live in that house in Denmark forever. All our holidays were spent in Southern Spain where my dad moved to a couple of years earlier.

Whilst we were settling in living in Spain and working hard on learning Spanish, my dad and his wife were building a new house, and they decided to include a hot tub as part of the swimming pool area.

Finding the right spa was more difficult than they thought. They wanted a high quality hot tub and they looked everywhere to find a high quality hot tub on Costa del Sol.

My Dad learned about HotSpring Spas on the internet, but there was no local dealer. He contacted HotSpring Spas in the US and made an appointment to see their hot tubs in Barcelona (1.000 km away!) where HotSpring were exhibiting in a “Pool & Spa fair”. He invited me to go with him to the show.

When I saw the hot tubs and the quality, I thought to myself: “I would love to sell a product that helps people take care of their health”.

There was an opening to become the Territorial Dealer on Costa del Sol, and I remember calling Claus saying: “Now I know what we will do for a living: We will start up a hot tub business”.

In the process of testing the interest in the market, we converted our garden into a space for showing the hot tubs and put four models on display. We sold five spas in the first month.

Six months later, we opened a state-of-the-art 500 m2 showroom in San Pedro de Alcántara, Marbella, with space for displaying more than 30 tubs and a private area for test soaks. This showroom has been our flag-ship showroom ever since and we love the atmosphere and the buzz there is.

From there it went quite fast, in 2006 we opened a second showroom in Mijas and in 2007 we opened our third showroom in Algarrobo Costa (east of Málaga).

Unfortunately, the 2009 recession hit everybody hard and led us to cut back on all unnecessary cost but we were hanging in there as the only spa dealer on the Costa del Sol, since all competitors had gone out of business. We recovered stronger and opened again a showroom in Fuengirola in 2015.

The first 10 years were mainly focused on getting the hot tubs on the wish list for many local home owners, we worked hard on getting Aquapool Spas known as the best hot tub dealer on the coast, and I guess it is accomplished when people started asking for an “Aquapool” rather than a hot tub!

We threw a big party when we reached the 10 year mile stone. Many clients, friends and collaborators participated in the celebrations.

When the opportunity came to open a showroom on a top-location in Fuengirola we didn’t have to think twice. We opened the showroom 1st of September 2015 and the first month proved that this was a great decision, so many local people came to buy their long-awaited hot tub, it was a great start of another success for us.

When the manufacturer of HotSpring Spas acquired Endless Pools in 2016, we were offered to be the exclusive dealer of this high-end swim spa brand. The product range from Endless Pools is a great add-on to our portfolio of wellness products and we are very proud to be able to offer a high-quality swim spa.

We have made a special area of our Marbella showroom into an Endless pools area where clients and see and test one of the models.

To reach a diverse market – clients from more than 20 different nationalities each year – we have a multilingual staff and have fun creating innovative advertising strategies, from golf tournaments, business networking groups, and fashion shows to a women’s-only event with a homeopathic speaker and a showroom soak. We love testing and trying new strategies to reach today’s new hot tubbers.

We are extremely proud of all the Awards we have achieved during the years, but one that will always mean something special to us is “RETAIL EXCELLENCE: MARKETING AND PROMOTIONS” that we got in 2017 on the big stage at the International Convention in San Diego in front of 1000´s of dealers – to receive this as a Spanish dealer was such an honour for us.

During my years in the spa business, my dream is to let the world know how hot-tubbing can improve health and well-being for the better.

Wellness is now more needed than ever and our products can help people to feel better and healthier. In many ways I feel that our journey to bring more wellness in peoples life’s has only just begun.

I love to talk to our happy clients, to hear and share those amazing stories on how their hot tub has improved their health, and how it has improved their family life. These stories are what drive us every day. It really makes a difference.

Our strategy has always been to create an environment for both our staff and for our clients where it is like family. Most of our staff have been with us for many years and they are like family, the same goes for our clients – many are returning clients or they come to us because of recommendations. This makes me so proud and happy and it makes it all worth-while.

To read stories from our amazing clients – read our reviews on Facebook or Google.