The Aquapool Spas Story

This is the story of a young couple who left their native Denmark to establish an award-winning hot tub business, Aquapool Spas, in Spain.


Back in 2002 we were newlyweds, had just bought our first house south of Copenhagen and our 1st son was 6 months old. I have always worked in sales and marketing and I love to connect with people.

Since I was 13, after school, I was helping my dad with his real estate business. I later studied Export and languages, and I started my sales career working for a Biotech company specialising in in-vitro fertilisation products for doctors. After 6 years I moved on to selling laboratory equipment with responsibility for some of the big Danish companies in the Medical Industry.

My husband Claus finished his degree in economics and worked for a large mobile phone company. We both come from very hard-working entrepreneur families.

One night in the summer of 2002 we looked at each other and both knew that our destiny was not to live in that house in Denmark forever. All our holidays were spent in Southern Spain where my dad moved to a couple of years earlier.

“Let’s move down to Marbella and enjoy the best weather in Europe” I said.


Whilst we were settling in living in Spain and working hard on learning Spanish, my dad and his wife were building a new house, and they decided to include a hot tub as part of the swimming pool area.

Finding the right spa was more difficult than they thought. They wanted a high quality hot tub and they looked everywhere to find a high quality hot tub on Costa del Sol.

My Dad learned about Hot Spring spas on the internet, but there was no local dealer. He contacted Hot Spring in the US and made an appointment to see their Hot tubs in Barcelona (1.000 km away!) where Hot Spring where exhibiting in a “Pool and Spa fair”. He invited me to go with him to the show.

When I saw the hot tubs and the quality, I thought to myself: “I would love to sell a product that helps people take care of their health”.

There was an opening to become the Territorial dealer on Costa del Sol, and I remember calling Claus saying: “Now I know what we will do for a living: We will start up a hot tub business”.


We converted our garden into a space for showing the hot tubs and put four models on display. We sold five spas in the first month.

Six months later, we opened a state-of-the-art 500 m2 showroom in Pedro de Alcántara, Marbella, with space for displaying more than 20 tubs and a private area for test soaks. Before long, we had three successful showrooms along the coast.

The 2009 recession led us to cut back to a single showroom – the only one on the Costa del Sol, since all competitors had gone out of business – but we recovered opening a second showroom in Fuengirola in 2015.


Aquapool Spas was awarded HotSpring’s prestigious Territory Dealer of the Year for Southern Europe in 2012, 2013, 2014, and 2015 and Outstanding Service Department in 2015.


To reach a diverse market – clients from more than 20 different nationalities each year – we have a multilingual staff and have fun creating innovative advertising strategies, from golf tournaments, business networking groups, and fashion shows to a women’s-only event with a homeopathic speaker and a showroom soak.

Many customers renew their Service Membership packs year after year, leaving their hot tub in the hands of Aquapool’s professional Service Technicians. Once you buy a spa at Aquapool, you’re a friend for life, with the company’s expertise always available.


During my years in the spa business, my dream is to let the world know how hot-tubbing can improve health and well-being for the better. I love to talk to our happy clients, to hear and share those amazing stories on how their hot tub has improved their health, and how it has improved their family life. These stories are what drive us every day. It really makes a difference.

Here’s one of those stories, from Peter Silvester, who bought a Hot Spring Triumph Spa at Aquapool in 2015:

The decision to have our own outdoor hot tub has proved to be right in many and unexpected ways. My wife and I both suffered injuries that have required medical intervention. Brenda has suffered spinal injury and Peter a broken shoulder tendon as well three slipped discs and fusing of upper vertebrae. These problems have affected our well-being in the past but with the massaging effect of the spa all discomfort, particularly in our backs, has virtually been eliminated.

There are still so many people out there to help. I definitely feel that we are in the health improvement (or do you want to say lifetime wellness business? business more than anything and still so many people don’t know how a spa really can change their life.